Google AdWords Campaigns to Maximize Advertising ROI
Our campaigns are created and managed per AdWords standards and best practices and our AdWords management team is certified by Google. We have a direct relationship with Google which includes Google representatives who will assist us if and when needed. This ensures that we are aware of the latest AdWords advances, that we receive campaign performance assistance and that our requests are expedited by Google. Our PPC management team includes engineers and marketing professionals, allowing for a deep skill set that addresses technical data analysis as well as effective consumer Communications.
1) Technical Capabilities: Deep understanding of the optimization process, using AdWords and Analytics data to maximize ROI. All AdWords resources will be used as needed, including bid optimization, mobile vs. PC optimization, time of day, day of week, geo-targeting, ad performance, ad delivery strategy and other key metrics. KPIs and other performance data are extracted for campaign reports and meetings and are used to drive ongoing performance improvements.
2) Consumer Communications: Our experienced marketing experts are responsible for identifying target keywords that are inclined to produce sales.
AdWords Management Tasks:
-Initial account creation which includes configuring the campaign settings, building AdGroups, creating ads, keyword research and adding keyword, setting location targeting, setting delivery schedules, mobile vs. PC adjustments, etc. This builds the initial campaign environment to launch the campaign and to begin generating clicks.
-Installation of AdWords conversion tracking code to provide the data needed to optimize AdWords and determine an advertising ROI.
-Creation of a negative keyword list, enduring that the wrong keywords are not
–Addition of new search phrases based on what is and is not already successful.
-Keyword bid adjustments based on the performance of each individual keyword.
-Ad adjustments based on the performance of each individual ads. Replacing low-performance ads with new versions similar to high-performing ads.
-Adjusting bids for the time of day and day of week that ads are displayed.
-Adjusting bids for the type of device being used: PC vs. Mobil vs. Tablet.
-Adjusting bids based on geotargeting (Zip, City, State, Country).
-Scheduled monthly Google AdWords campaign report.
-Campaign Transparency: We don't have secrets and warmly share ourknowledge and strategies with our clients and we allow our clients to directly access the AdWords campaign. Account ownership belongs to our client; we only manage the campaign on their behalf. We openly engage with our clients to try new ideas, pursue new goals and benefit from our client's deep understanding of their own industry.